Tue Feb 21, 2006 2:05 am
#2228
From the Toy Industry Jobs Newsletter comes this Interview with Halloween veteran Marty Mandell.
Here's an excerpt:
"Halloween is one of the few industries in this country that has had, and will continue to have, an unprecedented growth potential.
Historically, the Halloween industry has grown each and every year for the past two decades (with the exception of 2001-2002, due to 9/11), and is reported to generate approx. $8 Billion in sales, second only to Christmas. Three numbers tell the tale: In 1993, we spent $2 billion on Halloween candy, costumes and decorations; five years later $4 billion; this year an expected $7.6 billion.
The Consumer Trends Institute recently coined the word 'Falloween' to describe how the decorations we once put up for one night of trick-or- treating have edged away from goblins & ghosts in pursuit of a more seasonal lifestyle, starting from Labor Day through Thanksgiving. Only Christmas gets consumers dipping into their pocketbooks with such abandonment, and with this Seasonal Lifestyle change and Halloween getting stretched over the whole of October, it may soon exceed Christmas sales."
Sounds like Halloween's popularity is continually growing! I'm sure our little community is part of that trend. I've been buying more Halloween decorations every year, and spending more on my costumes. And of course, I know we're all doing our part to spread the popularity of pumpkin carving!
Here's an excerpt:
"Halloween is one of the few industries in this country that has had, and will continue to have, an unprecedented growth potential.
Historically, the Halloween industry has grown each and every year for the past two decades (with the exception of 2001-2002, due to 9/11), and is reported to generate approx. $8 Billion in sales, second only to Christmas. Three numbers tell the tale: In 1993, we spent $2 billion on Halloween candy, costumes and decorations; five years later $4 billion; this year an expected $7.6 billion.
The Consumer Trends Institute recently coined the word 'Falloween' to describe how the decorations we once put up for one night of trick-or- treating have edged away from goblins & ghosts in pursuit of a more seasonal lifestyle, starting from Labor Day through Thanksgiving. Only Christmas gets consumers dipping into their pocketbooks with such abandonment, and with this Seasonal Lifestyle change and Halloween getting stretched over the whole of October, it may soon exceed Christmas sales."
Sounds like Halloween's popularity is continually growing! I'm sure our little community is part of that trend. I've been buying more Halloween decorations every year, and spending more on my costumes. And of course, I know we're all doing our part to spread the popularity of pumpkin carving!
